JOB DESCRIPTION

- Responsible for all PR & Marketing activities, plans & strategies, media, event & customer services of the brands effectively to ensure the achievement of sales revenue.

- Maintain contact with journalists:

+ Update media contacts about new collection and new arrival of assigned brands.

+ Send out Press Release and other information about the brands to media contacts

+ Manage the process of lending clothes for fashion shooting in magazines.

+ Provide information requested by the media contacts in a timely manner

+ Establish and maintain good relationship with journalists and publications.

- Manage budget for PR & Marketing activities

- Prepare the whole year media plan for assigned brands.

- Prepare the media report and submit on a monthly basis.

- Negotiate with the magazines to get the best discount and PR support.

- Copywrite & translate all PR & Advertising materials provided by the Principal.

- Propose marketing campaign and activities to Brand Manager/ Operation.

- Implement the marketing activities as instructed by Brand Manager and/ or the Principal.

- Coordinate with potential business partners for co-marketing activities.

- Prepare and implement opening events, activation programs and other marketing initiatives for assigned brands.

- Prepare the brands’ requirements for digital marketing (SMS, eDM, web banner), secure the necessary approvals and ensure that the said requirements are sent on time.

- Devise, develop, execute and implement the PR & marketing strategies/ promotion plans/ tactical campaigns for all brands basing on the budget in order to:

+ Meet the business objectives/ sales target.

+ Maintain & raise the reputation/ image of Company.

+ Ensure the successful launch of new products/ brands.

+ Attract customers.

- Negotiated efficient deals and cost from suppliers.

- Cooperate with other business partners for co-marketing activities.

- Make Reports and Feedback Analysis of all PR & marketing projects.

- Implement Brand Guidelines and Initiatives of the Brands.

- Manage the customer database and develop customer loyalty programs.

- Manage the press samples of brands

- Work hand in hand with the Brand Manager/ Assistant/ Operations Manager for in store activities.

- Overlook on media and marketing for the brands, monthly/ annual media report, feedback analysis for all marketing project.

- Follow company regulations.

REQUIREMENT

Bachelor’s degree in Marketing / Economics / Business

- At least 1-year experience in Marketing & Event management

- Good project management skill to do multi-tasks

- Good leadership skill to work with Sales team, Designer team, Content team and Digital team

- Good computer skill

- Good understanding about the digital ads and OOH media

- Do not hesitate for physical work

- Be able to work at weekend/overtime if needed